All excerpts are quoted from the respective link(s).
- Seth’s Blog: The CPM gap – Here's the thing: advertisers treat prospects online as targets, as victims, as people to subject to interruption. Conferences treat attendees as royalty, as paying customers who invested time and money to be there.
And that's the difference. As long as your site is about something else and the ads are a distraction, you'll see CPM rates drop. As soon as you (or the advertisers) figure out that creating online communities aligned with the advertising, where attendance is a choice by the consumer, then you're creating genuine value.
- Think Progress » Inspectors General Confirm Bush Admin Carried Out Massive Illegal Surveillance, More Than Previously Known – A congressionally-mandated report by Inspectors General of five separate intelligence agencies confirms that the Bush administration carried out “unprecedented,” massive surveillance activities beyond the warrantless wirteapping program that had previously been revealed.
- U.S. Inaction Seen After Taliban P.O.W.’s Died – NYTimes.com – After a mass killing of hundreds, perhaps thousands, of Taliban prisoners of war by the forces of an American-backed warlord during the 2001 invasion of Afghanistan, Bush administration officials repeatedly discouraged efforts to investigate the episode, according to government officials and human rights organizations.
- Six Things That Could Still Send the Economy Down the Tubes | Financial Infographics – Some analysts say that the worst is over and the end of the recession is in sight, while others are predicting that we haven’t seen the half of it. The following infographic shows a few things that could realistically still go wrong, postponing the return to the economy’s previous state for a little while longer.
- Want to keep your wallet? Carry a baby picture – Times Online – When faced with the photograph of the baby people were far more likely to send the wallet back, the study found. In fact, only one in ten were hearthearted enough not to do so. With no picture to tug at the emotions, just one in seven were sent back.
According to Dr Wiseman the result reflects a compassionate instinct towards vulnerable infants that people have evolved to ensure the survival of future generations. "The baby kicked off a caring feeling in people, which is not surprising from an evolutionary perspective," he said.
Scientists argue that it would be difficult to genetically code for feeling empathy exclusively towards your own child and much easier to code for feeling empathy towards all children. If you find a baby alone, there is a good chance it belongs to you, making it an effective evolutionary trait, said Dr Wiseman.