Akkam’s Razor

• 5 Web 2.0 Businesses That Will Thrive in a Down Economy - Mashable - [One] of the key factors that separates the wheat from the chaff (in tough times particularly) is perseverance. And as Lee said, in a time where less capitalization may be available, those that do more with less will come out ahead on the other side (and as he and I agree, it’s never been easier to do more with less).

  Necessity is the mother of invention, though, and the need to streamline budgets during a lean time will spell increased demand for certain types of businesses. A few immediately spring to mind, though I’m sure there are many others.

• Google social profiling for online networks - Search and Internet Marketing rants, news and views - the Fire Horse Trail - These essentially target top influencers by connections and related topics or groups for the purpose of placing advertising in said profiles. While these are good ideas for targeted Ad serving, (or content serving in general) they don’t provide for a deeper reach across multiple social platforms, or tight topical relevance.

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Facebook now has an API (Application Programmer Interface) that lets you mashup data and manipulate it in other sources. This one lets you view your friends inside of Google Maps.

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