GAP replaced their iconic brand mark with this ‘new’ logo (middle, below). The internets and the greater design community are relentlessly critical. A generator springs up for you to crapify your own brand.
It appears that the entire episode might be a ruse, likely instigated by a ad agency, hoping to take advantage of the press attention and subsequent output (of a new logo) of crowdsourcing the creation of a new logo. This whole sorry event occurs as GAP releases horrible financials.
The end result is more press (but not for a good reason), a renewed emphasis on bad financials, an advertising agency that should have egg on its face, and the return of the old logo. The passion of crowds trump the wisdom of crowds every time.
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Tags: brand, Business, communication, crowdsourcing, gap, GAP logo, logo, Outsourcing, social media, The Wisdom of Crowds