In virtual themes, the literature states that rich media (audio and/or video) does a better job than text in building trust. Would it be reasonable to assume that rich media is also more effective at destroying trust? Could trust in society been weakened by our transitions to increasingly rich sources? In going from primitive TV and AM radio to color television and FM, and eventually HD video made it more likely that we can decipher those micro-emotions that aren’t visible at 30fps?
Trust and Media Richness Theory
