Changing the Online Business Model

Om Malik has an article titled "Small is the New Big" , highlighted how even micro-business can become economically viable with Web 2.0. This runs in stark contrast to the usual "get popular, get people talking, and get Google or Microsoft or Yahoo to buy me" method that all of the big players are and have been doing. So what does online small business look like, is it viable and sustainable, can you generate a living from it, or does it just become self-funding or equivalent to a part-time job?

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