All excerpts are quoted from the respective link(s).
- Top Ten blogs: Social Media Measurement « The Seldom Seen Kid – How we measure social media ROI is the hot topic in comunications at the minute. What metrics can we use, what new ideas can we develop, and my particular favouritedo we even need to measure ROI?
I thought I’d collate this after reading and commenting on this post by Mike Litman got my brain swhirling.
Here’s ten of my favourite posts discussing social media ROI, there’s some classics, and some newer pieces too:
- Social Media ROI Superlist « Pivotal Branding – We’ve talked a lot lately about the ROI of social media and how we measure success. There are a variety of theories on the most effective way to assess social media ROI, and Interactive Insights Group has created one of the most comprehensive list of resources I have ever seen.
- 16 social media guidelines used by real companies | Blog | Econsultancy – In a post I wrote called the A-Z of social media for brands I decided that P stands for Policy. I'm not one for too many rules and regulations, but it is a good idea to define some clear guidelines to help staff (especially novices) to do the right thing.
So let’s take a look at some real world social media policies and guidelines as used by companies. Zappos does a great job of summing it up in seven words, but the detail is also important and there are some fine suggestions here…
- Poll shows skepticism on gov social media efforts – General News – “It’s pretty clear that most SmartBrief on Social Media readers feel the White House hasn’t been able to fulfill its lofty goals of providing more transparency through technology,” says Chaney.Despite the negative results of the survey, Chaney does believe that the government is at least headed in the right direction. “I’m encouraged that, whether you agree with his politics or not, we have a president who sees the advantages of a collaborative, grassroots approach to government. Whether the government will become a ‘platform’ of, for, and by the people remains to be seen.”
- Blogging Stats, Facts And Data: 2009 Blog Statistics By The Numbers – The annual state of the blogosphere report provided by Technorati always provides a ton of interesting information for bloggers, marketers and PR pros to use and reuse. My only issue with it is they make us read through pages upon pages of content to get at the good bits, and don’t provide a list of just the stats as a resource.
Well fear not, I’ve gone through the entire report for you and pulled out just the stats that I found compelling. These are useful for presentations, blog posts or even Tweets and are good all year: remember, we don’t get another one until late 2010.
- eyePlorer.com – Our approach is inspired by current research results from cognitive science, computational linguistics and neurobiology. We aim at radically improving the way users interact with knowledge and information online. Recent studies show that human thought processes have a strong visual component and that the brain can process images significantly faster than textual information. We are convinced that it is time for innovative, interactive, visual methods of working with and discovering facts and information instead of wading through ever longer lists of documents and search results.
- MagCover’s Most Famous Magazine Covers! – Create your own magazine covers!
- http://www.axiis.org/examples/BrowserMarketShare.html – An infographic detailing blogger share. You'll note the current result resembles the Firefox logo.