I admittedly have a soft-spot for T-Mobile. After going through Comcast Metrophone, Sprint, and AT&T (later Cingular), T-Mobile had been the cellular service provider I had used for the longest period of time. Moving from the near-suburbs of Philadelphia to rural farmland necessitated a change – so we went with two iPhone 5s with Verizon.
I was more than a little excited at the prospect of a cellular carrier dumping both subsidies and contracts. I think TMO is making the smart move for the future. Customers who are out of contract or who are likely to buy their own phones are most likely to be higher-profit users. We’ll see how it works out over time as TMO’s network is fast but thin.
This comparison at the Verge of TMO versus Sprint versus ATT versus Verizon shows how little competition there is between carriers. The TL;DR is that ATT and Verizon cost exactly the same, to the penny, over 2-years, with TMO being cheaper and Sprint being significantly more expensive.