Posts Tagged: The Financial Times


9
Jun 09

Newspaper Suicide Pact: (Just) You do it to yourself…

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Lot’s of people linking to this newspaper suicide pact article.  Of course, it will fail miserably and will actually result in more of what they are trying to avoid:

Newspapers that are turning to paywall plans today are gambling on a risky revenue stream that even the experts aren’t predicting will provide a replacement to their lost advertising revenues (their biggest financial problem is the rapid decline in advertising rates, not the slow decline in print circulation). It’s a “well, we’ve got to do SOMETHING” solution, not a logical, do-the-math solution. And since since most media companies are owned by shareholders, the resulting loss of confidence could be catastrophic.

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