Posts Tagged: strategy


3
Feb 10

Daily Links for January 15th through February 3rd

All excerpts are quoted from the respective link(s).


  • The Future of Search: Social Relevancy Rank – What we are about to get is a Social Relevancy Rank. Whenever you search streams of activity, the results will be ordered not chronologically but by how relevant each is to you based on your social graph. That is, people who matter more to you will bubble up. How does this work? Well, there will be a formula, just as there is a formula for Page Rank.

16
Dec 09

Daily Links for December 14th through December 16th

All excerpts are quoted from the respective link(s).



7
Dec 09

Daily Links for December 7th

All excerpts are quoted from the respective link(s).

  • The Major Works of Counterintuitive Thought From the Past Decade- The 00’s Issue– New York Magazine – In the aughts, the shocking hidden side of everything became the only side of anything worthy of magazine covers and book deals. Social scientists applied their techniques to the problem of climate change; liberals who wanted to be taken seriously had to come up with arguments for conservative policies and vice versa. Everywhere in the media, the former creators of mass consensus devoted themselves to contradicting the conventional wisdom. Here, a selection of the most unlikely ideas in a decade that was always looking to blow your mind.
  • Winners and Losers as the Dollar Falls – Experts argue about the many effects of the dollar's fall and what it says about confidence in the American economy, with its decades-old trade deficit and mounting national debt. But there are also more predictable effects replayed in each decline.
  • How Will You Die? – While you may be worried of catching of an obscure disease you heard about on the news, the truth is that we are far more likely to die of a small range of illnesses, nearly all of which are tied in some way to your lifestyle choices, like the food you eat or how much exercise you get. But you can lessen—sometimes dramatically—the likelihood of succumbing to the most common causes of death by knowing your risk factors and making informed choices. This is a look at your most likely cause of death (excluding uncontrollable events like accidents and homicide), given your race, sex, and age. Use this information to make choices that will keep you healthy.
  • The Biggest Lie In Social Media – Weather we want to believe it or not, investing in social media takes time, money, and resources. Companies and people need to have a means for evaluating their investment in social against other areas of focus. When the bean counters and CMOs are weighing their options, I can guarantee you an argument of “the numbers don’t matter” won’t hold water and will have you laughed out of the room.
  • Why Social Media Purists Won’t Last | Social Media Explorer – No, I’m not turning my back on the social media community or mindset. But I am trying to make a point all the social media evangelists out there need to grow up and face: If you don’t stop selling the fluff and start driving the bottom line, you’re going to have to go back to whatever you were doing in 2005. It’s not about convincing the curmudgeon. It’s not about waiting it out until digital natives are calling the shots. It’s about making social media drive business for your clients or companies. If you don’t, you’ll soon hear, “You’re fired,” and it won’t be from Apprentice reruns.
  • Three Tweets for the Web – Many critics of contemporary life want our culture to remain like a long-distance relationship at a time when most of us are growing into something more mature. We assemble culture for ourselves, creating and committing ourselves to a fascinating brocade. Very often the paper-and-ink book is less central to this new endeavor; it’s just another cultural bit we consume along with many others. But we are better off for this change, a change that is filling our daily lives with beauty, suspense, and learning.
  • Business Week Social Media Article Misses The Point – They frame it as if social media (which in reality is just one part of the digital marketing mix) is this new scary thing, and that companies and professionals are gullible enough to be usurped by snake oil types. At this point, the opposite is true: any marketer worth their salt understands digital marketing by now. At least enough not to be sold snake oil.

    Executing on the correct digital strategy can accomplish the same business objectives as strong traditional marketing/PR strategy. The web and the real are no different in my eyes: this article might as well have been called “Beware The Consultant Snake Oil,” sans-social media. What does the web have to do with it?


5
Dec 09

Daily Links for December 2nd through December 4th

All excerpts are quoted from the respective link(s).



22
Nov 09

Daily Links for November 20th through November 22nd

All excerpts are quoted from the respective link(s).


  • Matt Taibbi – Taibblog – Sarah Palin, WWE Star – True/Slant – At the end of this decade what we call “politics” has devolved into a kind of ongoing, brainless soap opera about dueling cultural resentments and the really cool thing about it, if you’re a TV news producer or a talk radio host, is that you can build the next day’s news cycle meme around pretty much anything at all, no matter how irrelevant — like who’s wearing a flag lapel pin and who isn’t, who spent $150K worth of campaign funds on clothes and who didn’t, who wore a t-shirt calling someone a cunt and who didn’t, and who put a picture of a former Vice Presidential candidate in jogging shorts on his magazine cover (and who didn’t).

20
Nov 09

Daily Links for November 18th through November 20th

All excerpts are quoted from the respective link(s).

  • How Food Preferences Vary by Political Ideology – The data in this report shows a consistent pattern for conservatives to trend towards “homey”, familiar, comfort foods and meat-heavy options. They are more likely than liberals to indulge in fast food and enjoy splurges like cheeseburgers, hot dogs, deep dish pizza and sugar soda. Their idea of international food is a “mainstream” option such as Italian.Liberals are more likely to be adventuresome eaters, choosing international options such as Japanese or Thai. They eat fast food less frequently than conservatives, and when they do splurge on fast food they have a tendency to favor specialty, regional chains. Liberals are more likely to be vegetarians and to choose healthier options such as whole grain bread, darker greens of lettuce, and more frequent servings of fruit.

16
Nov 09

Daily Links for November 14th through November 16th

All excerpts are quoted from the respective link(s).

  • Take me back to Constantinople, by Edward Luttwak | Foreign Policy – Economic crisis, mounting national debt, excessive foreign commitments — this is no way to run an empire. America needs serious strategic counseling. And fast. It has never been Rome, and to adopt its strategies no — its ruthless expansion of empire, domination of foreign peoples, and bone-crushing brand of total war — would only hasten America's decline. Better instead to look to the empire's eastern incarnation: Byzantium, which outlasted its Roman predecessor by eight centuries. It is the lessons of Byzantine grand strategy that America must rediscover today.

23
Oct 09

Daily Links for October 22nd through October 23rd

All excerpts are quoted from the respective link(s).

  • Gmail Users are Young, Female; AOL Users are Older – Social media data company Rapleaf has just completed a comprehensive study involving the demographics and behavior of webmail users. In the first part of their study, they looked specifically at age and gender data and revealed some interesting findings. For example, did you know that Gmail has more female users than male? And that Hotmail is the other way around? Meanwhile, AOL users are older…but maybe not as old as you think.

22
Oct 09

Daily Links for October 16th through October 22nd

All excerpts are quoted from the respective link(s).


25
Aug 09

Daily Links for August 24th through August 25th

All excerpts are quoted from the respective link(s).

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