Posts Tagged: Psychology


3
Feb 10

Daily Links for January 15th through February 3rd

All excerpts are quoted from the respective link(s).


  • The Future of Search: Social Relevancy Rank – What we are about to get is a Social Relevancy Rank. Whenever you search streams of activity, the results will be ordered not chronologically but by how relevant each is to you based on your social graph. That is, people who matter more to you will bubble up. How does this work? Well, there will be a formula, just as there is a formula for Page Rank.

25
Nov 09

Daily Links for November 23rd through November 25th

All excerpts are quoted from the respective link(s).


  • Social Media Analytics: Twitter: Quantitative & Qualitative Metrics | Occam’s Razor by Avinash Kaushik – Analysis of these new social media channels has been hobbled by old world thinking, when it comes to marketing, from the world of Television and Magazines or, when it comes to measurement, from the world of traditional web analytics.

    These new channels, twitter and facebook and youtube and tumblr and, yes, even blogs, are very distinct customer / participant experiences. Stale marketing or measurement thinking applied to them results in terribly sub optimal results for all involved.

    So in this post my hope is to share with you what is unique about measuring one such channel, Twitter. The blog post is also sprinkled with my own words of folksy wisdom as to how you should use the channel for maximum impact.


22
Nov 09

Daily Links for November 20th through November 22nd

All excerpts are quoted from the respective link(s).


  • Matt Taibbi – Taibblog – Sarah Palin, WWE Star – True/Slant – At the end of this decade what we call “politics” has devolved into a kind of ongoing, brainless soap opera about dueling cultural resentments and the really cool thing about it, if you’re a TV news producer or a talk radio host, is that you can build the next day’s news cycle meme around pretty much anything at all, no matter how irrelevant — like who’s wearing a flag lapel pin and who isn’t, who spent $150K worth of campaign funds on clothes and who didn’t, who wore a t-shirt calling someone a cunt and who didn’t, and who put a picture of a former Vice Presidential candidate in jogging shorts on his magazine cover (and who didn’t).

2
Nov 09

Daily Links for November 1st through November 2nd

All excerpts are quoted from the respective link(s).

  • A Pocket Guide to Social Media and Kids | Nielsen Wire – SUMMARY: When is a phone not a phone? In the hands of children and tweens, today’s cell phones are primarily used as text messaging devices, cameras, gaming consoles, video viewers, MP3 players, and incidentally, as mobile phones via the speaker capability so their friends can chime in on the call. Parents are getting dialed in to the social media phenomenon and beginning to understand—and limit—how children use new media.

16
Oct 09

Daily Links for October 14th through October 16th

All excerpts are quoted from the respective link(s).

  • Edible Geometry – In the world of cooking there are around 350 different types of pasta, and probably approximately four times as many names for them. They can be divided into few groups: long shape, flat pasta strands, short shaped and tubular pasta, small pasta for soup, stuffed shape, Asian type. Certain shapes of pasta and sizes are used for specific purposes, while others can be used in several different manners. New shapes are also being designed and named every day. Only with the mouth is it possible to distinguish between all the types of pasta, without seeing them. And only with the mouth do they develop their various characteristics that on sight can often seem to be similar.

12
Oct 09

Daily Links for October 10th through October 12th

All excerpts are quoted from the respective link(s).

  • How Rewards Can Backfire and Reduce Motivation | PsyBlog – Yet psychologists have long known that rewards are overrated. The carrot, of carrot-and-stick fame, is not as effective as we've been led to believe. Rewards work under some circumstances but sometimes they backfire. Spectacularly.

10
Oct 09

Daily Links for October 7th through October 10th

All excerpts are quoted from the respective link(s).

  • There’s No Place Like Home, Americans are Returning to Localism | Newgeography.com – Thriving neighborhood restaurants are one small data point in a larger trend I call the new localism. The basic premise: the longer people stay in their homes and communities, the more they identify with those places, and the greater their commitment to helping local businesses and institutions thrive, even in a downturn. Several factors are driving this process, including an aging population, suburbanization, the Internet, and an increased focus on family life. And even as the recession has begun to yield to recovery, our commitment to our local roots is only going to grow more profound. Evident before the recession, the new localism will shape how we live and work in the coming decades, and may even influence the course of our future politics.

23
Sep 09

Daily Links for September 21st through September 23rd

All excerpts are quoted from the respective link(s).

  • Trendsmap – Real-time local Twitter trends – Trendsmap.com is a real-time mapping of Twitter trends across the world. See what the global, collective mass of humanity are discussing right now.
  • Ryan Sager – Neuroworld – The Tortured Brain – True/Slant – Professor Shane O’Mara, of the Trinity College Institute of Neuroscience in Dublin, Ireland, did not examine the brains of victims of American torture. But he analyzes the likely effects of torture on the brain, based on the vast existing literature on the effects of extreme stress on motivation, mood and memory, using both animals and humans.

    He concludes, essentially, that torture is likely to destroy the very memories it’s trying to extract.


19
Sep 09

Daily Links for September 18th

All excerpts are quoted from the respective link(s).

  • Daily Number: A Scarcity of Car Lovers – Pew Research Center – Americans' romance with the automobile seems to be cooling off a bit. A Pew Research survey conducted in 2006 found that just 23% say they consider their car "something special — more than just a way to get around," barely half of the 43% who felt this way in 1991.

14
Sep 09

Daily Links for September 13th

All excerpts are quoted from the respective link(s).

  • What We Can Learn About Pricing From Menu Engineers – Rapp is a menu engineer. He helps restaurants maximize revenue by hacking common flaws in human decision-making. For example, by simply removing “$” signs from prices, people are less intimidated by them. And he advises against listing items from least to most expensive, because that focuses the consumer on price. Instead he mixes up items, making it hard to find their price — thereby encouraging the customer to emotionally commit to something before finding out what it costs. But my favorite strategy of his is that of putting some absurdly expensive item on the menu. Rapp doesn’t expect many consumers to buy it, but having it there makes expensive items appear cheap by comparison. Think about it: How many times have you ordered a bottle of wine in the middle of the price range?
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