Seems like we now have choices – Wibiya, Gigya, or Meebo. Why would you want to do this? Keep users on your site, add additional sources of revenue via paid search, add opportunities for interaction between your users, and allow for engagement with your site and content.
Posts Tagged: Open Social
9
Jun 09
Newspaper Suicide Pact: (Just) You do it to yourself…
Lot’s of people linking to this newspaper suicide pact article. Of course, it will fail miserably and will actually result in more of what they are trying to avoid:
Newspapers that are turning to paywall plans today are gambling on a risky revenue stream that even the experts aren’t predicting will provide a replacement to their lost advertising revenues (their biggest financial problem is the rapid decline in advertising rates, not the slow decline in print circulation). It’s a “well, we’ve got to do SOMETHING” solution, not a logical, do-the-math solution. And since since most media companies are owned by shareholders, the resulting loss of confidence could be catastrophic.
