Posts Tagged: NFL


7
Feb 10

NFL Super Bowl Terms-of-Service Nullification

There’s a concept in the law known as “jury nullification” [wiki], where a jurist or jury can ignore the judges orders, precedence, or sentencing guidelines in an attempt to write a grievious societal wrong.   During tonight’s Superbowl broadcast, you are likely to experience something similar.

The NFL has a history of being aggressive in asserting their rights over intellectual property, from going after churches to asserting that they own the rights to “Who Dat!”.


23
Dec 09

Are You a Fan of Pepsi?


This is kind of a big deal, and may be one of the first mass market attempts of strategic use of Social Media by a major brand.  Pepsi appears to be running a textbook engagement campaign instead of a traditional mass market television campaign for the 2010 Superbowl (via Springwise):


31
Dec 08

Daily Links for December 22nd through December 31st

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