During each of the user revolts which followed Facebook’s earlier redesigns, the official response from the top had been to dig in their heels and sell the changes they had made.
Google has had a very different response, having made many changes on a near-immediate basis to directly address user concerns and suggestions.
The impact of their differing philosophies may seem insignificant now, but stances like that are what define the differences between the Apple and Microsoft of an earlier time.