Posts Tagged: Marketing


4
Feb 10

Bad Brakes for Toyota. They Audi know…

This is really a stretch of bad news for Toyota.  Like I’ve said before, bigger (or biggest) isn’t necessarily better.  You know it’s bad when Chrysler is kicking you when you’re down.

As Toyota has gained market share, they’ve also been letting things slip at the periphery.  In recent memory, there were the problems with the full-size Tundra at launch, threatened legal action over roof-crush strength, the fiery floor mats of death, and now the Prius’ braking problem, plus others that you’ve likely never seen reported.


3
Feb 10

Daily Links for January 15th through February 3rd

All excerpts are quoted from the respective link(s).


  • The Future of Search: Social Relevancy Rank – What we are about to get is a Social Relevancy Rank. Whenever you search streams of activity, the results will be ordered not chronologically but by how relevant each is to you based on your social graph. That is, people who matter more to you will bubble up. How does this work? Well, there will be a formula, just as there is a formula for Page Rank.

15
Jan 10

Daily Links for January 12th through January 15th

All excerpts are quoted from the respective link(s).



8
Jan 10

Daily Links for January 3rd through January 8th

All excerpts are quoted from the respective link(s).


  • Then vs. now: How prices have changed since 1999 – During the subsequent decade, the stock market made us rich as kings, then poor as church mice. We've taken a look back to see how the years have affected the price of 50 things we buy, or wish we could buy. Thanks to inflation, it takes around $1.30 to buy what $1 bought in 1999.

14
Dec 09

Daily Links for December 13th through December 14th

All excerpts are quoted from the respective link(s).


  • Top Ten blogs: Social Media Measurement « The Seldom Seen Kid – How we measure social media ROI is the hot topic in comunications at the minute. What metrics can we use, what new ideas can we develop, and my particular favouritedo we even need to measure ROI?

    I thought I’d collate this after reading and commenting on this post by Mike Litman got my brain swhirling.

    Here’s ten of my favourite posts discussing social media ROI, there’s some classics, and some newer pieces too:


8
Dec 09

Whaaaaaaat?

Oprah has an average viewership of 7 million.  Facebook has 110 million (via Google AdPlanner).

Take a gander at these statistics for LinkedIn versus dead-tree legacy media:

LinkedIn_stats1LinkedIn_stats2

By nearly every stretch of the imagination, social media (or at least LinkedIn) delivers a superior demographic.  It totally befuddles me as to why internet advertisers aren’t DEMANDING more money.


25
Nov 09

Daily Links for November 23rd through November 25th

All excerpts are quoted from the respective link(s).


  • Social Media Analytics: Twitter: Quantitative & Qualitative Metrics | Occam’s Razor by Avinash Kaushik – Analysis of these new social media channels has been hobbled by old world thinking, when it comes to marketing, from the world of Television and Magazines or, when it comes to measurement, from the world of traditional web analytics.

    These new channels, twitter and facebook and youtube and tumblr and, yes, even blogs, are very distinct customer / participant experiences. Stale marketing or measurement thinking applied to them results in terribly sub optimal results for all involved.

    So in this post my hope is to share with you what is unique about measuring one such channel, Twitter. The blog post is also sprinkled with my own words of folksy wisdom as to how you should use the channel for maximum impact.


14
Oct 09

Daily Links for October 12th through October 14th

All excerpts are quoted from the respective link(s).

  • Career Voyages – Top 50 In-Demand Occupations – Initially, all of the occupations are displayed in descending order using the Top 50 rating (most desirable to least desirable). You may resort the occupations by clicking on a "Sort by" link in the table header.

21
Sep 09

Daily Links for September 19th through September 21st

All excerpts are quoted from the respective link(s).

  • Clive Thompson on the New Literacy – The fact that students today almost always write for an audience (something virtually no one in my generation did) gives them a different sense of what constitutes good writing. In interviews, they defined good prose as something that had an effect on the world. For them, writing is about persuading and organizing and debating, even if it's over something as quotidian as what movie to go see. The Stanford students were almost always less enthusiastic about their in-class writing because it had no audience but the professor: It didn't serve any purpose other than to get them a grade. As for those texting short-forms and smileys defiling serious academic writing? Another myth. When Lunsford examined the work of first-year students, she didn't find a single example of texting speak in an academic paper.

15
Sep 09

Daily Links for September 14th

All excerpts are quoted from the respective link(s).

  • 90-9-1 – These three groups make up an ecosystem, of sorts. Pulling on one group affects the distribution of the other. Of course, it’s typically not possible to change the distribution in significant ways, as the more people added into one group directly drives the growth of the other two groups, maintaining something close to a 90-9-1 split.
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