All excerpts are quoted from the respective link(s).
- Social Media Analytics: Twitter: Quantitative & Qualitative Metrics | Occam’s Razor by Avinash Kaushik – Analysis of these new social media channels has been hobbled by old world thinking, when it comes to marketing, from the world of Television and Magazines or, when it comes to measurement, from the world of traditional web analytics.
These new channels, twitter and facebook and youtube and tumblr and, yes, even blogs, are very distinct customer / participant experiences. Stale marketing or measurement thinking applied to them results in terribly sub optimal results for all involved.
So in this post my hope is to share with you what is unique about measuring one such channel, Twitter. The blog post is also sprinkled with my own words of folksy wisdom as to how you should use the channel for maximum impact.
