This is kind of a big deal, and may be one of the first mass market attempts of strategic use of Social Media by a major brand. Pepsi appears to be running a textbook engagement campaign instead of a traditional mass market television campaign for the 2010 Superbowl (via Springwise):
Posts Tagged: campaign
Advertising / Business / Consumer Behavior / Culture / Marketing / Pop Culture — No Comments
23
Dec 09
23
Dec 09
Are You a Fan of Pepsi?
Daily Links — No Comments
7
May 09
7
May 09
Daily Links for May 7th
- Pew Research Center: A Fast Look at How Impressions of Barack Obama Have Changed – Interactive display, showing what went up, and what went down.
- 10 Things to Be Clear About Before You Start a Company – ReadWriteStart – 1. Is this your first venture? 2. Are you really an entrepreneur? 3. Does your venture involve something you understand really well? 4. Can your mother understand the value proposition? 5. Can you see the right wave? 6. What does your startup want to be when it grows up? 7. Starting a company is hard and uncertain. 8. Get a partner or fly solo? 9. Would you refuse a well-paying job to do this? 10. Can you raise appropriate financing?
Daily Links — No Comments
14
Dec 08
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Dec 08
Daily Links for December 13th
- Schumpeter on Political Parties (Harper’s Magazine) – A party is a group whose members propose to act in concert in the competitive struggle for political power. If that were not so it would be impossible for different parties to adopt exactly or almost exactly the same programme. Yet this happens as everyone knows. Party and machine politicians are simply the response to the fact that the electoral mass is incapable of action other than a stampede, and they constitute an attempt to regulate political competition exactly similar to the corresponding practices of a trade association. The psychotechnics of party management and party advertising, slogans and marching tunes, are not accessories. They are of the essence of politics. So is the political boss.
Daily Links / Uncategorized — No Comments
27
Oct 08
27
Oct 08
Daily Links for October 26th
- William Gibson: Undecided Voters – I look at these people and can't quite believe that they exist. Are they professional actors? I wonder. Or are they simply laymen who want a lot of attention?
To put them in perspective, I think of being on an airplane. The flight attendant comes down the aisle with her food cart and, eventually, parks it beside my seat. "Can I interest you in the chicken?" she asks. "Or would you prefer the platter of shit with broken glass in it?"
To be undecided in this election is to pause for a moment and then ask how the chicken is cooked.'
News / Politicking — No Comments
23
Oct 08
23
Oct 08
AP in the tank for McCain? [Update]
Here’s the headline for the article:
AP presidential poll: Race tightens in final weeks
Followed by the ‘lede’ and following paragraph:
The presidential race tightened after the final debate, with John McCain gaining among whites and people earning less than $50,000, according to an Associated Press-GfK poll that shows McCain and Barack Obama essentially running even among likely voters in the election homestretch.
The poll, which found Obama at 44 percent and McCain at 43 percent, supports what some Republicans and Democrats privately have said in recent days: that the race narrowed after the third debate as GOP-leaning voters drifted home to their party and McCain’s “Joe the plumber” analogy struck a chord.
Daily Links / Uncategorized — No Comments
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Oct 08
8
Oct 08
Daily Links for October 7th
- Design For Obama –
- FRAMESHOP by Jeffrey Feldman – At her last rally in Florida, Sarah Palin told the audience that Barack Obama "palled around with terrorists" adding,"I am just so fearful that this is not a man who sees America the way you and I see America." Upon hearing the Republican VP candidate's concern that Sen. Obama might be a terrorist, a voice in the crowd cried out 'Kill him!'
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Jun 08
11
Jun 08
Secret Service: McCain versus Obama.
Via Cryptome – Quite a difference in body language for the Secret Service Agents protecting McCain versus those of Obama. Take special note of the hands.
Delco / Politicking — No Comments
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May 06
9
May 06
Delco: Weldon Dines Handsomely.
How Do You Handle a Hungry Man? (Harpers.org)
Over the past eight years, Weldon has spent about $80,000 of campaign treasury funds—donated money that congressional ethics rules say should be used for “bona fide campaign or political purposes”—on restaurant meals. His dining choices range from high-end establishments like The Monocle, a Capitol Hill restaurant popular with lawmakers and lobbyists, to the humble Cracker Barrel. During the same period Weldon also dropped about $30,000 on hotels.
