Posts Tagged: applications


9
Sep 09

Daily Links for September 9th

All excerpts are quoted from the respective link(s).

  • STATS: Flat Month for Social Media, With Some Surprises – Part of the reason could have merely been the summer slumber, which causes a drop in traffic on almost all Internet destinations; since traffic growth was almost flat on Facebook and Twitter in both July and August, we can probably expect some healthy growth again in September. Summer hasn’t been bad for everyone though, as some social sites have done very well in July and August.

20
Feb 09

Daily Links for February 20th

  • Porno Flowchart – ROFLs
  • Pinch Media Data Shows The Average Shelf Life Of An iPhone App Is Less Than 30 Days – Free apps tend to be run 6.6 times more often than paid apps, but even with that increased usage, it is not enough to make more money. Yardley offers some quick math. The average paid app returns $0.70/user. The average free app is run 80 sessions. In order to earn the same as a paid app on a per user basis, the free app would have to command an $8.75 CPM (cost per thousand ad impressions). But most iPhone app ad rates are in the $0.50 to $2.00 range. That is assuming on ad per session. The other option is to bombard users with more ads, which might scare them away.

    Yardley estimates that less than 5 percent of all apps woul dmake more money right now with advertising than charging for paid downloads. His advice: “Unless there is something inherent about the app that screams free, sell it.”

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