Posts Tagged: analytics

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3
Feb 10

Daily Links for January 15th through February 3rd

All excerpts are quoted from the respective link(s).


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  • The Future of Search: Social Relevancy Rank – What we are about to get is a Social Relevancy Rank. Whenever you search streams of activity, the results will be ordered not chronologically but by how relevant each is to you based on your social graph. That is, people who matter more to you will bubble up. How does this work? Well, there will be a formula, just as there is a formula for Page Rank.
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20
Dec 09

Daily Links for December 17th through December 20th

All excerpts are quoted from the respective link(s).


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14
Dec 09

Daily Links for December 13th through December 14th

All excerpts are quoted from the respective link(s).


  • Top Ten blogs: Social Media Measurement « The Seldom Seen Kid – How we measure social media ROI is the hot topic in comunications at the minute. What metrics can we use, what new ideas can we develop, and my particular favouritedo we even need to measure ROI?

    I thought I’d collate this after reading and commenting on this post by Mike Litman got my brain swhirling.

    Here’s ten of my favourite posts discussing social media ROI, there’s some classics, and some newer pieces too:

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25
Nov 09

Daily Links for November 23rd through November 25th

All excerpts are quoted from the respective link(s).


  • Social Media Analytics: Twitter: Quantitative & Qualitative Metrics | Occam’s Razor by Avinash Kaushik – Analysis of these new social media channels has been hobbled by old world thinking, when it comes to marketing, from the world of Television and Magazines or, when it comes to measurement, from the world of traditional web analytics.

    These new channels, twitter and facebook and youtube and tumblr and, yes, even blogs, are very distinct customer / participant experiences. Stale marketing or measurement thinking applied to them results in terribly sub optimal results for all involved.

    So in this post my hope is to share with you what is unique about measuring one such channel, Twitter. The blog post is also sprinkled with my own words of folksy wisdom as to how you should use the channel for maximum impact.

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20
Feb 09

Daily Links for February 20th

  • Porno Flowchart – ROFLs
  • Pinch Media Data Shows The Average Shelf Life Of An iPhone App Is Less Than 30 Days – Free apps tend to be run 6.6 times more often than paid apps, but even with that increased usage, it is not enough to make more money. Yardley offers some quick math. The average paid app returns $0.70/user. The average free app is run 80 sessions. In order to earn the same as a paid app on a per user basis, the free app would have to command an $8.75 CPM (cost per thousand ad impressions). But most iPhone app ad rates are in the $0.50 to $2.00 range. That is assuming on ad per session. The other option is to bombard users with more ads, which might scare them away.

    Yardley estimates that less than 5 percent of all apps woul dmake more money right now with advertising than charging for paid downloads. His advice: “Unless there is something inherent about the app that screams free, sell it.”

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14
Feb 09

Daily Links for February 13th through February 14th

  • Daily Kos: Ben and Jerry’s Bush Memorial Flavors [Suggestions] – - Grape Depression – Abu Grape – Cluster Fudge – Nut'n Accomplished – Iraqi Road – Chock 'n Awe – WireTapioca – Impeach Cobbler – Guantanmallow – imPeachmint – Good Riddance You Lousy Motherfucker… Swirl – Heck of a Job, Brownie! – Neocon Politan – RockyRoad to Fascism – The Reese's-cession – Cookie D'oh! – The Housing Crunch – Nougalar Proliferation – Death by Chocolate… and Torture – Freedom Vanilla Ice Cream – Chocolate Chip On My Shoulder – You're Shitting In My Mouth And Calling It A Sundae – Credit Crunch – Mission Pecanplished – Country Pumpkin – Chunky Monkey in Chief – George Bush Doesn't Care About Dark Chocolate – WMDelicious – Chocolate Chimp – Bloody Sundae – Caramel Preemptive Stripe – I broke the law and am responsible for the deaths of thousands…with nuts
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31
Jan 09

Daily Links for January 30th

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2
Jan 09

Daily Links for January 1st through January 2nd

  • How your friends’ friends can affect your mood – life – 30 December 2008 – New Scientist – Indeed, it is becoming clear that a whole range of phenomena are transmitted through networks of friends in ways that are not entirely understood: happiness and depression, obesity, drinking and smoking habits, ill-health, the inclination to turn out and vote in elections, a taste for certain music or food, a preference for online privacy, even the tendency to attempt or think about suicide. They ripple through networks "like pebbles thrown into a pond", says Nicholas Christakis, a medical sociologist at Harvard Medical School in Boston, who has pioneered much of the new work.
Daily Links / Uncategorized — No Comments
28
Oct 08

Daily Links for October 27th

  • The GOP ticket’s appalling contempt for science and learning. – By Christopher Hitchens – Slate Magazine – This is what the Republican Party has done to us this year: It has placed within reach of the Oval Office a woman who is a religious fanatic and a proud, boastful ignoramus. Those who despise science and learning are not anti-elitist. They are morally and intellectually slothful people who are secretly envious of the educated and the cultured. And those who prate of spiritual warfare and demons are not just “people of faith” but theocratic bullies. On Nov. 4, anyone who cares for the Constitution has a clear duty to repudiate this wickedness and stupidity.

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