Akkam’s RazorThink outside of the box? OK. There is no box.

All excerpts are quoted from the respective link(s).

• The Major Works of Counterintuitive Thought From the Past Decade- The 00’s Issue– New York Magazine – In the aughts, the shocking hidden side of everything became the only side of anything worthy of magazine covers and book deals. Social scientists applied their techniques to the problem of climate change; liberals who wanted to be taken seriously had to come up with arguments for conservative policies and vice versa. Everywhere in the media, the former creators of mass consensus devoted themselves to contradicting the conventional wisdom. Here, a selection of the most unlikely ideas in a decade that was always looking to blow your mind.
• Winners and Losers as the Dollar Falls – Experts argue about the many effects of the dollar's fall and what it says about confidence in the American economy, with its decades-old trade deficit and mounting national debt. But there are also more predictable effects replayed in each decline.
• How Will You Die? – While you may be worried of catching of an obscure disease you heard about on the news, the truth is that we are far more likely to die of a small range of illnesses, nearly all of which are tied in some way to your lifestyle choices, like the food you eat or how much exercise you get. But you can lessen—sometimes dramatically—the likelihood of succumbing to the most common causes of death by knowing your risk factors and making informed choices. This is a look at your most likely cause of death (excluding uncontrollable events like accidents and homicide), given your race, sex, and age. Use this information to make choices that will keep you healthy.
• The Biggest Lie In Social Media – Weather we want to believe it or not, investing in social media takes time, money, and resources. Companies and people need to have a means for evaluating their investment in social against other areas of focus. When the bean counters and CMOs are weighing their options, I can guarantee you an argument of “the numbers don’t matter” won’t hold water and will have you laughed out of the room.
• Why Social Media Purists Won’t Last | Social Media Explorer – No, I’m not turning my back on the social media community or mindset. But I am trying to make a point all the social media evangelists out there need to grow up and face: If you don’t stop selling the fluff and start driving the bottom line, you’re going to have to go back to whatever you were doing in 2005. It’s not about convincing the curmudgeon. It’s not about waiting it out until digital natives are calling the shots. It’s about making social media drive business for your clients or companies. If you don’t, you’ll soon hear, “You’re fired,” and it won’t be from Apprentice reruns.
• Three Tweets for the Web – Many critics of contemporary life want our culture to remain like a long-distance relationship at a time when most of us are growing into something more mature. We assemble culture for ourselves, creating and committing ourselves to a fascinating brocade. Very often the paper-and-ink book is less central to this new endeavor; it’s just another cultural bit we consume along with many others. But we are better off for this change, a change that is filling our daily lives with beauty, suspense, and learning.
• Business Week Social Media Article Misses The Point – They frame it as if social media (which in reality is just one part of the digital marketing mix) is this new scary thing, and that companies and professionals are gullible enough to be usurped by snake oil types. At this point, the opposite is true: any marketer worth their salt understands digital marketing by now. At least enough not to be sold snake oil.

  Executing on the correct digital strategy can accomplish the same business objectives as strong traditional marketing/PR strategy. The web and the real are no different in my eyes: this article might as well have been called “Beware The Consultant Snake Oil,” sans-social media. What does the web have to do with it?