Consumer Behavior


27
Feb 10

Oh What a Feeling! Toyota?

I’ve wanted to do a post on the slow motion car wreck that is the Toyota story, but I just haven’t had the time.  This is a subject that satisfies several of my interests, from automobiles to politics to organizational dynamics, and I’ve followed it closely.  So instead, here’s a collection of links…


17
Feb 10

Instant DVD Gratification is worth a Premium

I love me some Redbox.  I’m ashamed to admit that I’m probably a good 5-years behind on movies I want to see.  Buying any DVD (with the exception of kids’ movies) is a waste of money, in my opinion.  I contemplated signing up for Netflix, but I doubt I would utilize the service enough to justify the expense.  Redbox neatly fills that void by allowing me to pick up new releases at my convenience, all for the low price of $1 plus tax.


16
Feb 10

DIY Shamrock Shake

Carrying the Shamrock Shake is  up to the discretion of each franchisee, much like the rest of McDonald’s menu, so some of you may be Shamrock Shakeless (sorry New York, as of 2007).

Fortunately,  there is a recipe, which can be perfected with Bailey’s Irish Creme.  Check out some vintage commericals on YouTube.


12
Feb 10

The Aardvark and the Algorithm

A couple of guys work for Google and then leave.  They then open a startup that is a social Q&A service.

The gist of Aardvark [vark.com] is that it looks at your social graph (a representation of your online connections with people), sees what you know (as self-reported and evident on your various profiles and content), and then submits questions for your consideration from other users.  From vark.com:

When you want trusted information — product recommendations, travel suggestions, local tips, or career advice — a real conversation with a friend (or friend-of-friend) can be much more helpful than searching the web.


4
Feb 10

Bad Brakes for Toyota. They Audi know…

This is really a stretch of bad news for Toyota.  Like I’ve said before, bigger (or biggest) isn’t necessarily better.  You know it’s bad when Chrysler is kicking you when you’re down.

As Toyota has gained market share, they’ve also been letting things slip at the periphery.  In recent memory, there were the problems with the full-size Tundra at launch, threatened legal action over roof-crush strength, the fiery floor mats of death, and now the Prius’ braking problem, plus others that you’ve likely never seen reported.


30
Jan 10

MacMillan as ‘Canary in a Coalmine’?

Fellow North Catholic alum and Philadelphian crime noir author Duane Swierczynski tweeted that Amazon has removed all MacMillan books from their listings (note you can still purchase MacMillan books through third-parties via Amazon).

The NY Times explains the controversy thusly:

Macmillan, like other publishers, has asked Amazon to raise the price of e-books to around $15 from $9.99.

Amazon is naturally not a fan.  It is also relevant to consider MacMillan’s partnership with Apple with regards to the iPad.


29
Jan 10

iFail

I’m just not seeing the win.

Sure, the fanboy who has iEverything will grab one.  I likewise suppose that the person who would buy one of Apple’s other fine products but were deterred by the relative high price may also consider one.  Like others have mentioned, the iPad (horrible name, BTW.  iSlate, iBook, and iTablet would have been much better IMHO) has a series of shortcomings that are inexcusable:

  • No Adobe Flash
  • No multitasking
  • No camera
  • No HDMI-out.
  • No USB ports
  • No expandable memory via memory card

1
Jan 10

Tablets could ruin everything

Speculated mock-up of Apple’s forthcoming tablet product.

 

I’m watching all the speculation over Apple soon-to-be unveiled Tablet product, due to be revealed on 1/26/2010.   Steve Job’s had questioned the wisdom of a tablet (NYTimes via John Gruber):

Another former Apple executive who was there at the time said the tablets kept getting shelved at Apple because Mr. Jobs, whose incisive critiques are often memorable, asked, in essence, what they were good for besides surfing the Web in the bathroom.


29
Dec 09

Engagement via Toolbar for Your Site!

Seems like we now have choices – Wibiya, Gigya, or Meebo.  Why would you want to do this?  Keep users on your site, add additional sources of revenue via paid search, add opportunities for interaction between your users, and allow for engagement with your site and content.


23
Dec 09

Are You a Fan of Pepsi?


This is kind of a big deal, and may be one of the first mass market attempts of strategic use of Social Media by a major brand.  Pepsi appears to be running a textbook engagement campaign instead of a traditional mass market television campaign for the 2010 Superbowl (via Springwise):

  • Meta

  • Pages

  • Statcounter


    View My Stats