The excess of the late sixties as well as sensationalized anti-war protests are sometimes cited as the impetus for Nixon’s election. I wonder if the teabaggers, birthers, and deathers could have a similar effect on movement conservatism?
Crisis
01
May 09
Newsweek targeting ‘Generation Jones’?
Is Newsweek hoping for a self-fulfilling prophecy by suggesting magazine need to go upmarket? See this article.
Newsweek’s 5-year plan, expected to go live in May, will see it abandon the mass market in favour of a select audience earning an average annual salary of $100,000. This will mean cutting circulation from the 2.6m it currently promises advertisers to just 1.5m by January next year. However, the architects of the plan believe that by introducing higher subscription prices and readjusting advertising rates, they will more than make up for any losses.
Newsweek, who once used to rival Time, is now preparing to try its luck against the Economist and New Yorker. Both titles respectively shift an impressive 711,000 and 1m copies in the US and, are generally considered to have respectable and robust business models, which have helped them through the global economic crisis.
I’ve do believe that online publishing needs to demand higher advertising rates, but that’s due to knowing more about your consumer and serving individualized ads. But I have to question the wisdom of targeting the “barely-rich” earning $100k – the same consumer who is canceling their newspapers and holding off on purchasing Coach bags – as a viable business model. At the same time, if conservative concern troll L. Brent Bozell III hates it, maybe I should give it some consideration.
26
Apr 09
Swine Flu Spreading
I don’t have a snarky headline for this. The swine flu (H1N1) is spreading. You can use this map to track reported outbreaks.
The Center for Disease Control (CDC) has a fact sheet available. It also appaers that the World Health Organization (WHO) is poised to declare H1N1 a pandemic, with a likely impact of trillions of dollars. Mashable also provides several different ways to track Swine Flu news online, as does Smart Mobs. Be warned, your favorite trendy social site may not be the best place to track the news.



