GigaOm contributor Liz Shannon Miller documents her experience watching an AMC broadcast of Breaking Bad in conjunction with StorySync, a second screen (computer) companion to the broadcast that adds features like flashbacks, polls, and quizzes (and of course, advertisements).
One of the challenges of time- and place-shifting is that users don’t see advertisements as intended. This is an interesting way to recreate must-see TV (or appointment television) in an age of “I’ll see it later”.
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Tags: Advertising, AMC, appointment television, Brandon Tartikoff, Breaking Bad, broadcast TV, DVR, Entertainment, gigaOm, must-see TV, place shifting, second screen, television, time shifting, TV