Whaaaaaaat?

Oprah has an average viewership of 7 million.  Facebook has 110 million (via Google AdPlanner).

Take a gander at these statistics for LinkedIn versus dead-tree legacy media:

LinkedIn_stats1LinkedIn_stats2

By nearly every stretch of the imagination, social media (or at least LinkedIn) delivers a superior demographic.  It totally befuddles me as to why internet advertisers aren’t DEMANDING more money.

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This entry was posted on Tuesday, December 8th, 2009 at 10:31 am and is filed under Advertising, Business, Consumer Behavior, Marketing, News, Webculture, the Great Disruption. You can follow any comments to this entry through the RSS 2.0 feed. Both comments and pings are currently closed.

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