Whaaaaaaat?

Oprah has an average viewership of 7 million.  Facebook has 110 million (via Google AdPlanner).

Take a gander at these statistics for LinkedIn versus dead-tree legacy media:

LinkedIn_stats1LinkedIn_stats2

By nearly every stretch of the imagination, social media (or at least LinkedIn) delivers a superior demographic.  It totally befuddles me as to why internet advertisers aren’t DEMANDING more money.

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This entry was posted on Tuesday, December 8th, 2009 at 10:31 am and is filed under Advertising, Business, Consumer Behavior, Marketing, News, Webculture, the Great Disruption. You can follow any comments to this entry through the RSS 2.0 feed. You can leave a comment, or trackback from your own site.

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