Problogger contributor Kirizia wrote about the questions she gets from publicists when requesting samples products to review:
- “How long have you been blogging?”
- “What’s your PR [Google Page Rank] rank?”
- “Are you on Twitter?”
- “Are you on Facebook?”
- “How many unique users?”
- “How many page views?”
- “How fast can you get our review on your site?”
- “Have you won any awards in the past?”
- “Send us links to past reviews you’ve written.”
- “What angle will you take with this feature?”
- “I need all your company details before we release any samples to you.”
- “Will you promote this on social media networks?”
- “Are you going to shot a YouTube video like you did for other brands?”
- “You said the review would be up last week, WHERE IS IT?” … etc.
This gives you some idea about what is important, at least to them. The author finds that the environment has changed – and I think it’s more about results then by the FTC new disclosure requirements.
Everything came to a stop in October 2008. As the stock markets were tumbling, panic was setting in, real estate prices were falling, companies were laying off workers and hard copy magazines were folding, I received an email from my media company informing me that the pharmaceutical company was ceasing the campaign I had started and that they had to cut back on the fees I was supposed to get (I only got $1,600 in the end for three features).
How well does it line up with the interests of the audience or the needs of the professional blogger?
Tags: Blogger, FTC, promotion, promotions, public realtions
