All excerpts are quoted from the respective link(s).
- Nokia in Trouble? How Fast Can a Mobile Device Giant React? | MEOW! Blog – The key takeaway from this analysis is that the industry standard product cycle for an integrated, platform based product is 5 to 8 years and if one competitor can achieve a 2 to 3 year cycle, then the more nimble competitor can “turn inside” the industry and, within two cycles, dominate it. Although smaller competitors are able to turn product faster, they are usually unable to sustain the platform heavy lifting (which takes an order of magnitude more effort/assets).
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