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Introduction

June 5th, 2007 · No Comments

Table of contents for Bringing Web 2.0 to the Enterprise: Leveraging Network Effects.

  1. Introduction
  2. The Network is Disruptive and Benefits Entrepenuers.
  3. Network Effects in the Workplace

The new network economy, best represented by Web 2.0, is wildly popular, albeit only with technologist, early-adopters, and industry professionals.  It is possible to implement Web 2.0 technologies in the Enterprise, taking advantage of collaborative network effects to engage your employees, enrich the employment experience, and enlarging the pool of business data required for effective decision making.

Imagine a future business world, where the Rolodex is online and shared.  Visualize your customers, suppliers, distributors, staff, revenue, and expenses in real time, displayed on a map, with information displayed intuitively, in such a way that no outside information is necessary.  Contemplate discussions, work processes, organization charts, invoices, billing, calendars, and more all living online, with all of your data available, searchable, and capable of being used and repurposed.  When faced with an emergency, the plans to your physical plant, succession plans, financial contacts, and important contracts could all be easily accessible, constantly updatedand be saved offsite.  By importing GPS data, one can view the routes your product takes on its way to market, and how that is affected by weather and traffic.  Review a data dashboard presenting  the current, updated, and relavent metrics for successful operation.  Imagine being able to collect and archive the organizational intelligence of the Enterprise, preserving it so it outlasts the coming transition of a workforce dominated by Baby Boomers to that of one of Generation X'ers and Millenials.

Think of a future where the data that you already have is merged with information you are already collecting organized in such a way as to represent knowledge, which could then be aggregated, mixed, and redisplayed, representing the Enterprise's knowledge. 

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Tags: Organizational Dynamics · Creativity · Web 2.0 · Philosophy · Webculture · Technology

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