Akkam’s Razor

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Companies STILL don’t get the web!

November 28th, 2004 · No Comments

A ways back, I posted about one of the forums that I frequent, GMInsideNews, and the problem they are having with General Motors.

On the internet, it’s hard to keep a secret. And automobile manufacturer’s go to great lengths to keep new product under wraps. There are several reasons for this, from demotivating buyers (making them wait for the newer model), affecting profit margins, upsetting a marketing and advertising plan, and perhaps giving a competitor dangerous information.

The problem, then (for GMInsideNews) as in now (for CheersandGears) is the failure of companies to take new forms of communication and to regard them with the power that they posess.

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